Website SEO and Website Audits

I know you’re awesome and you know you’re awesome, but does your audience know you’re awesome?

Competition in the healthcare world is fierce. Your website needs to be in tip-top shape to attract and engage your visitors before they click away. 

Consider the following components of an effective website:

Keywords/SEO: This is how Google and other search engines find you. Understanding what search terms people are using and incorporating them logically into your site are key to increasing traffic.  

Content: Like all good copywriting, a site’s content quickly and clearly tells the visitor what’s in it for them. You have about three to five seconds to draw them in.  

Navigation: Are things easy to find? Are there broken links? Visitors will leave quickly if your website isn’t laid out in a logical way.

Design: Does the site have a simple, clean design with white space, photos, and graphics that help the visual experience?    

If your website isn’t as clear as it could be or isn’t ranking in the search engines, it’s time for a make-over.

My website content services help you refresh existing pages and create new pages with the goal of improving the user experience and optimizing your rankings. Working with your designer, I create new content that attracts and engages.

My website audit services provide a comprehensive assessment of your site’s strengths and opportunities, including how it performs in the competitive internet landscape. It includes written feedback and suggestions for improvement.

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Content Planning and Development

What’s your strategy for generating leads?  That’s the million-dollar question and the most relevant one to ask in B2B and B2C healthcare marketing.  

Let’s look closer at the sales funnel that traces your customer’s journey.

Top of the Funnel: Attracts attention and builds awareness about your product, service, or brand. 

Content that works at this level includes social media, blog posts, infographics, checklists, and problem-solution white papers.

Middle of the Funnel: Creates interest and desire – the prospect seeks out additional information to support their buying decision.

Content that works at this level includes e-books, how-to guides, case studies, ROI calculators, videos, webinars, and numbered list white papers.

Bottom of the Funnel: Initiates an action or sale.

Content that works at this level includes buyer’s guides, testimonials, technical briefs, and product backgrounder white papers.

Lead Generation Strategy involves getting the right content in front of the prospect at the right time to nurture them through the funnel to an action or sale.  

Though it may seem overwhelming, it becomes less so when there’s a plan in place and it’s broken down into manageable pieces. That’s where I come in. I help with larger-scale planning or a piece or two of content. 

For special savings, I also offer package deals to develop and promote content. For example, maybe you’d like to develop a white paper to explain the features and benefits of a product or service. To promote the white paper, you’ll want a landing page, a press release, and a series of emails.

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Blogs, Articles, and Newsletters

Whether you’re a healthcare company, medical provider, or non-profit organization, it’s important to engage your audience and keep them engaged.

One way to do this through blogs, articles, and newsletters.  These types of content help you:

Establish yourself as a go-to resource

Increase brand awareness and loyalty

Reach your target audience

Convert prospects to patients or customers

(healthcare providers, click here for more reasons to blog)

When you work with me, I create well-researched and well-written content in your tone, your voice, and for your audience.

I also offer special savings for ongoing writing assignments and/or to help develop your content calendar.